However, none of these factors are as valuable as experience. A Sales Director who has seen the markets rise and fall, gone through the GFC, and still produced a proven track record is an incredible asset for any company to have. Maybe it’s time for you to look at hiring a ‘greybeard’ Sales Director.
So, your company is at full capacity. You and all your staff are working flat out. You have the number of customers you need to be making a profit… yet your bank balance remains the same.
What’s the deal? How can you be pulling in more revenue and yet your profits stay stubbornly stagnant?
If this is the situation you’re in right now, it’s time to turn your attention to your business’s operational costs, sales process, staff productivity and pricing structure.