However, none of these factors are as valuable as experience. A Sales Director who has seen the markets rise and fall, gone through the GFC, and still produced a proven track record is an incredible asset for any company to have.
Maybe it’s time for you to look at hiring a ‘greybeard’ Sales Director. Here are 3 reasons why.
1. Resilience During Tough Times
When the going gets tough, selling gets tougher. Any business hits high and low tides throughout its journey, but a seasoned Sales Director is more likely to have the resilience needed to keep things afloat. They’ve survived economic downturns before, they’ve withered turbulent market conditions and they’ve learnt how to plan and manage campaigns – even when everything else is up in the air.
2. Adaptability Through Changing Circumstances
The only constant in business is change. Demand, supply, market conditions – many of the factors your business depends on are in a state of flux. An experienced Sales Director knows when (and how) to change their selling techniques and strategies to suit new circumstances because they’ve ridden those waves time and time before.
They also have the management experience and acquired confidence to:
- Train other staff to deal with changing circumstances
- Steer the rest of your sales team through different economic scenarios that may arise
- Overhaul the sales process if and when they deem it’s necessary to do so
3. Less Supervision Required
Hiring an inexperienced Sales Director means committing your own hours to training and supervising their work for a significant amount of time. As a business owner, it’s likely you don’t have much time available to put aside for this – and there are definitely more valuable things you could be doing.
A Gen X or Baby Boomer SD requires very little assistance from the get-go. Yes, they’ll still need to get familiar with your company, its products and USPs. But their experience means they know how to find this information independently or they know the right questions to ask you so they can hit the ground running sooner.
A part-time Sales Chief from the Sales Director Centre can help you realise the value of adding maturity and experience to your sales team. Call us on 1300 384 733 or contact us online.