Who we are

We are a leading provider of flexible Sales Directors across Australia and New Zealand


We are experts in our field, and can provide your business with accomplished, and strategic Sales Specialists to help your business.

Michael Butler

Managing Director

Michael Butler is a serial entrepreneur, with a background in marketing, advertising and financial markets. He started life as a commodities trader on the London Fox, before moving into marketing roles in Australia. Since then he has worked on significant brands including the iconic World Vision Child Sponsorship during the late ’90s when the brand saw stellar growth, Canon business, Suncorp and many others.

Michael is also the founder and MD of Strategic Specialists Group, home to Strategic Finance Specialists, Marketing Director Centre and Sales Director Centre. Our top-flight experts are transforming businesses for the better across Australia and New Zealand.

Ph: 1300 384 733

Gavin Altus

Sales Director, Melbourne

Gavin is a high energy, versatile and driven Sales and Marketing Director who helps businesses develop and execute sales, marketing and delivery strategies which exceed revenue and profitability targets. He has a reputation for driving high performance sales cultures by establishing governance and providing training, coaching and mentoring to ensure results.
Gavin is a high energy, versatile and driven Sales and Marketing Director who helps businesses develop and execute sales, marketing and delivery strategies which exceed revenue and profitability targets. He has a reputation for driving high performance sales cultures by establishing governance and providing training, coaching and mentoring to ensure results. He also has a unique ability to align on-line and off-line sales and marketing initiatives, including brand and positioning, multi-channel lead generation, sales process optimisation and client engagement.

Over the past 15 years, Gavin has been on the executive of several high-profile businesses, within the APAC region, all growing over 50% annually. He has recently founded a fast-growing technology business and has been a sought-after speaker at industry conferences, discussing trends in digital transformation. He has a genuine passion for sales and marketing and the positive impact it has on people and organisations.

Ph: 1300 384 733

Jayne Blake

Sales Director & CFO, Sydney

An experienced leader with broad cross-functional expertise, including roles as CEO and executive roles in Sales, Finance, Commercial and Customer Relations.
Inspirational leader with exceptional commercial acumen, a track record of developing and executing strategy to drive rapid business growth, developing high performing teams and building exceptional relationships at all levels.
Jayne established her consultancy business in 2009, delivering outstanding results in the Corporate, SME and NFP segments.

Ph: 1300 384 733

Scott Noble

Sales Director, Melbourne

As an accomplished & globally recognised Sales & People Leader, Scott’s celebrated FMCG career has included roles covering Business Unit Leadership, S&OP Management and Managing Director. Throughout his career, Scott has been acknowledged as a Subject Matter Expert which saw him appointed as a Global Sales Capability Leader & Coach. Since then, Scott has continued to successfully leverage his broad experience & extensive skill-set in new & turn-around ventures. His achievements in large corporate, start-up, SME & business ownership ventures set Scott apart.

Scott's Customer Development Leadership & Process capabilities means he is able to offer a sustainable value chain approach when developing 'fit for purpose' client solutions. This is particularly evident when dealing with some of the larger more sophisticated retailers.

Scott has worked for & with companies of all sizes and levels of maturity. Most notably his long and successful career at Colgate-Palmolive (locally and abroad) as well as being part of the very successful five:AM Organic Yoghurt launch in Australia.

Scott’s passion for continuous improvement and adding value for all stakeholders is his signature.

Ph: 1300 384 733

Prudence Kenny

Sales Manager, Sydney

Prue Kenny is an accomplished Sales Executive that is passionate about the sales process and is driven to achieve results. Prue’s career experience spans from embryonic start-ups to Global corporations covering business development, key client account management, sales management and sales training.

Prue’s corporate background includes sales leadership positions with the large IT multinationals, IBM and Unisys, where clients included, Johnson & Johnson, P&O freight, Sutton Motors and Alto Group, Gough & Gilmore, Subaru and Volvo. As National Sales Manager at the edu-tech company Studiosity Prue managed key clients in the government and education sector (University of Western Sydney, Sydney University and 8 TAFE’s across NSW). Her work with ‘The Sales Desk’ focussed on the SMB sector where she helped her clients develop and implement a sales strategy, manage their sales departments to grow revenue, hire the best sales people, monitor and measure sales success.

As an entrepreneur Prue has developed an Interior Design Practice in Sydney and a designer jewellery business selling antique jewellery in QLD, NSW and Victoria.

Prue is a very practical, hands on and energetic sales leader. Prue’s areas of strength are Strategic Account Management, Team Leadership, Messaging and Differentiation and developing competent and motivated sales teams. Prue loves travelling, skiing and painting, is married with 3 teenage sons and lives on the north shore in Sydney.

Ph: 1300 384 733

Vincent Pesquet

Sales Director, Sydney

Vincent Pesquet is a highly energetic and driven General Manager with over 20 years’ experience leading and consulting operations & sales teams in Australia and internationally.
He has held senior roles and a successful career working with industry leaders including: Inabox Group, Coca Cola Amatil, Carlton United Brewery, Cisco Systems, Unilever, Arnott’s, Mars Confectionery and BP Oil. He also founded his own consultancy business in
France in 2001.

He has a proven track record in developing and implementing strategies to improve business performance including a return to profit of an ASX listed technology company, Inabox Group Limited (ASX: IAB) being the leading provider of next generation IT and Telecommunications services throughout Australia. He uses tools and technologies to support sustainable growth of companies. He is now using his skills to digitise services to accelerate sales and competitiveness.

His knowledge of both high tech/telecom and consumer goods sales models and marketplaces, offers a broad viewpoint. This is particularly useful as our clients’ go to-market models evolve to remain sustainable. He understands the objectives and needs of all sales channels and has specialized in implementing innovative strategies and programs to sell directly to End Users (Online Retailing) as well as through resellers or distributors. His dynamic, energetic style, success in corporate management across various industries, is a unique profile which is highly sought after by many clients.

Ph: 1300 384 733

James Fitzpatrick

Sales Director, Sydney

James Fitzpatrick is a proven commercial leader across many types of organisations. From a market leading multinational, to a privately owned Australian enterprise, and now his own small business venture. It’s a breadth of diversity that’s invaluable.
James is an experienced General Manager of over 25 years’ experience in the Australian market across Sales and Trade Marketing functions. Over this time, he’s been able to develop and implement winning strategies for a $500m+ multinational market leading FMCG company (Kelloggs), a medium sized family business with challenger brands, and run his own successful small food retailing entity. This unique commercial diversity has placed James well to understand the challenges (and opportunities!) of all types of businesses.
As a Sales leader, James focuses on the fundamental questions and necessary qualities to deliver high organisational performance.
How often do you get the chance to consider these critical questions?

• Do you really know your value proposition with your “bread and butter” markets & accounts?
• How well is the business placed to pursue new opportunities?
• How well lined up are the sales team with your company objectives?
• As a supplier are you viewed as a “value adder”, or a “necessary evil” to your large key accounts? Why?
• What quality of reflection and honest assessment goes into your annual planning? Does it seem to just “roll around again?”.
• Do you and your team understand, and live by, the principle of return on investment?
• Is your Sales team equipped with the necessary skill-sets and energy to deliver change?

Of course, change is difficult, but usually necessary. So, whether it’s creating channel, product, or client strategies to succeed in tough marketplaces, or simply making your trade and sales call investment go further, James’ experience across multinational, national, and local business models might be just what’s needed.

Ph: 1300 384 733

Chris Hartley

Regional Sales Director, Adelaide.

Chris is an experienced and passionate Sales and Marketing leader with energy and focus to drive business success. Time as a senior level executive with Corporates in Australia and the USA along with experience gained in starting and selling out of 2 successful SME businesses, has given him clear insight in building great culture and results.

Working with the world's largest Telco, Australia''s largest retailer and North America's largest Recruitment and Training company has highlighted the importance of a smart marketing plan, a focussed sales team and driving to deliver on the right KPI's. Its also given him a keen understanding of the need to keep a Sales Team agile, motivated and inspired.

Chris has exceptional communication skills and significant experience at running local and national teams coupled with experience at Board Level having served voluntarily for 10 years at the Childhood Cancer Association (the last 8 years as President).

Married with two children Chris loves to surf, is a keen coach for his daughter's netball team and loves spending time at the beach house with the family and dogs.

Ph: 1300 384 733
E: realperson@strategicspecialists.com.au

Tony Collett

Regional Director, Newcastle

Tony has 30 years’ experience in managing or facilitating the design and execution of business and functional strategies. His expertise and passion is marketing, sales and efficient service delivery.
His work is focused on organic growth for organisations in a number of industries including resources, manufacturing, transport & logistics, FMCG and telecommunications; mainly throughout Australia but also in New Zealand, SE Asia and Sub-Sahara Africa. The common theme is that the leaders have a desire to articulate their vision, achieve strategic objectives and to ensure that their organisation is (and is believed by customers to be) providing a competitive advantage.
Tony holds a post graduate degree in management (marketing, strategy and operations).

He works enthusiastically and tirelessly with Proprietors, CEO's, managers and concurrently with their work colleagues to ensure the appropriate focus and effort.

Tony’s capabilities include identifying, quantifying and implementing solutions that deliver real and sustainable improvement. ``I am proud of the growth and satisfaction as well as improved financial and operational performance that I have helped bring to organisations”.

Tony's past and present roles include Executive level up to Board, General Management, project implementation and business analysis.

Ph: 1300 384 733

Charles Neesham

Sales Director, Sydney

Charles has over 25 years of senior sales, marketing and category management experience, most recently as Group Sales Director for Green's Foods. Prior to that he managed the $660 million retail sales division of Dairy Farmers, leading up to its eventual sale and incorporation into Lion Dairy & Drinks.

Charles started his career in blue chip multinationals, developing best practice methodology around the disciplines in which he specialises. Through his career Charles has developed strong capability in preparing businesses for sale through transitional change management and business turnaround. This in turn has given rise to significant experience in business acquisition and integration, team leadership, and commercial acumen.

Robin Freeth

Sales Director, Adelaide

Robin has over 25 years of working in sales and marketing within the IT, Telco and Banking markets leading teams ranging from 3 to over 300.
Robin understands the overlay between marketing and sales to ultimately generate sustainable, profitable growth.

Robin continues to deliver great breakthroughs for our Adelaide based clients, pushing the sales boundaries and coaching teams to achieve more than they thought possible.

Ph: 1300 384 733

Michael Light

Sales Director, Sydney

Michael has spent a lifetime in Sales and is passionate about sharing his experience with others.
Michael has some 40 years in Sales Management, Sales Directorship and Managing Directorship roles, and in the past 20 years has concurrent experience as a Sales Performance Consultant, Facilitator and Bid Coach.

His Corporate background includes Sales Leadership positions with Manufacturers and Distributors Dunlop-Slazenger, Hanimex and Taubmans, where his clients included Myer, Rebel Sports, Mitre10, Bunnings and Target. As an entrepreneur Michael had his own businesses representing Wilson Sporting Goods and Morey Boogie Boards.

Michael’s Professional Services included working with Elite Consulting Group, Dunhill Management and his own company Skills Farm which represented the leading sales training company Miller Heiman in Australia and South-East Asia. His clients at Skills Farm included Allianz, Minter Ellison, Mincom, Aurizon, Google and IBM, as well as several SMBs.

Michael’s consulting background included the Americas, with clients in the USA, Chile and Brazil, East Asia, with clients in Hong Kong, China, Taiwan, Singapore and Malaysia, and in South Asia with clients in India, Sri Lanka and Nepal.

Michael is very practical and hands-on and he is an enthusiastic and inspirational sales leader. His sales performance consulting areas of strength are New Business Development, Strategic Account Management, Team Leadership, Messaging, Differentiation and developing competence and confidence among sales teams.

Michael went to School in England, College in the Unites States, served with the Gurkhas in the British Army in Asia and went to the Australian National University in Canberra. He loves travel, golf and skiing, is married with 3 sons and lives on the Northern Beaches of Sydney.

Ph: 1300 384 733

Tony Stoker

Sales Director, Sydney

A passionate sales and marketing executive with over 30 years of experience in the FMCG industry with positions both in Australia and Internationally.

Tony held senior level C positions at Kellogg Company including Director of International Sales Development responsible for the development of world class sales processes and best practice. He was also General Manager of their Snacks Division in Australia and NZ where innovation, brand leverage and channel development built a $150m business in 3 years.

In more recent years Tony has worked with many privately owned SME’s building growth foundations thru the integration of digital marketing platforms with international and domestic sales channels Big Box Retail, QRS’s, Restaurant, Hospitality and Foodservice. He is a master of brand positioning to leverage competitive advantage and unique selling propositions. A student of situational leadership aspiring to be a world class sales leader Tony has developed a strong capability in people development and mentoring to build high quality sales organisations.

Ph: 1300 384 733

Industry Verticals Supported

Our business has clients in over 16+ leading industries within Australia. From E-learning to Wholesale, we have the experience and strategy you need.

Customer Satisfaction Rate

We have a 94% success rate in our clients achieving their sales targets and KPI’s when they engage with us.

Fastest Growing Sales Team in ANZ

We have one of the fastest growing sales teams in ANZ, with more than 20+ top-level Sales Directors and Managers.

Industry Verticals Supported

Our business has clients in over 16+ leading industries within Australia. From E-learning to Wholesale, we have the experience and strategy you need.

Customer Satisfaction Rate

We have a 94% success rate in our clients achieving their sales targets and KPI’s when they engage with us.

Fastest Growing Sales Team in ANZ

We have one of the fastest growing sales teams in ANZ, with more than 20+ top-level Sales Directors and Managers.


Strategic Specialists Group is committed to being useful to business owners in building the necessary disciplines that will enable them to over-achieve and be sustainable for years to come. We also look to be useful to our team, through fostering and engaging a band of accomplished talent who are passionate and dedicated to building their clients businesses.
We are useful to others less fortunate in our community as well, using some of our profits to help those where the phrase, 'it could be worse', does not really apply.


Hiring a Sales Director gives you much more than a consultant – you also get connected to a whole network of expertise, insight and collaborative learning. You work with the specific Sales Director you need, and gain access to the extended Sales Director Centre network and family in the process.
Our skill set and expertise across the group is formidable; you are hiring more than just an individual when you engage with us.
Our skill set and expertise across the group is formidable; you are engaging more than an individual when you engage with us.


We work with businesses from a wide range of industries, including:

IT and Technology

Media and Publishing

Financial Services

Resource and Recruiting

Wholesale and Distribution

Travel and Leisure

Environmental and Sustainability

Events and Exhibitions




We like to work with clients who are anxious to roll up their sleeves and make real progress in their business, even if they have become stuck in the meantime. As long as you have passion, we will be able to help.

Whilst we do provide interim placements to many of our clients, our primary focus is to work with organisations on an ongoing basis where we feel we can add dedicated value to their businesses. There is an appeal for our very top talent to work on a part success fee basis and we review this case by case. If the potential is there, we will likely take the challenge.

We want to be there to help grow the company every step of the way and in many cases, right up to exit, whatever that may be.


We also own and run CFO Specialists and Marketing Director Centre. Engage a part-time Financial or Marketing specialist to grow your business and improve your market-share, without the cost of incurring someone full time.

Your team will find extraordinary benefit
from our involvement.